About us – boyslikeus®

boyslikeus is more than just fashion – it's a movement.
A label. A community. A place where style becomes a signal and every purchase enables a genuine connection.
We make fashion for boys who like boys – and for everyone who identifies with that attitude.
Our pieces are invitations: to look, to talk, to meet.
Because boyslikeus isn't just what you wear – it's where you belong.

Our Difference

• 👕 Fashion + Community
  Every boyslikeus piece connects you with the club – Europe's growing community for boys who like boys.
• 🌍 Community instead of Casting
  The faces of boyslikeus are real members . Successful Crush Crew members take on shootings & campaigns – no expensive external models.
• 🚀 Budget back to the community
  Instead of running large ads, we invest in member rewards, productions, and invitations . Exclusive trips, events & shootings are crew-only (by invitation).
• 🧵 Chance to have your own capsule collection
  Particularly successful Crush Crew members can develop their own capsule collection with boyslikeus – your idea, supported by the community.
• 💬 Subtle codes instead of clichés
  Visible, but not flashy: clean lines, progressive details that those in the know understand.
• ♻️ Sustainability without compromise
  On-demand production, fair materials, conscious use of resources – no excess, only quality.

Our mission

We are building Europe's most relevant, queer-male lifestyle community – online on Instagram. ( @boyslikeus.club ) and visible in our productions. Everything we do revolves around visibility, connection, and shared experiences – designed by the community, not for them.

What awaits you

• ✅ First Access to new drops & collabs
• ✅ Club vibes, stories & subtle member perks
• ✅ Crew-Only: Invitations to funded trips, events & shootings (by invitation)
• ✅ Opportunity to create your own capsule collection for successful crew members

boyslikeus – wear what you feel.
Show what you're made of.
And become part of a community that makes fashion more than just an outfit.